My friend and colleague Joseph Jaffe is getting ready to burn up the charts. His second book, Join the Conversation: How to Engage Marketing-Wearing Consumers Through the Power of Community, Dialogue and Partnership, is now available.
But keeping in the spirit of the book, Joe is using new marketing to prove new marketing. This Sunday, October 21, he is going to bum rush the charts at Amazon. "Do what to the what?" I hear you asking. He's asking that everyone wait until Sunday to buy the book and then hit that purchase button at once, helping to drive his book up the Amazon rankings.
This only works when you purchase one book at a time, so if you're at all inclined to buy multiple copies, please be aware that if you buy 5 books together, it only counts as a single purchase for the rankings. Tip: if you do want more than one copy, bundle each one with another book you plan on purchasing, in order to get Amazon's free shipping.
So, please join me in purchasing the book (no, I don't get an employee discount) on Sunday and showing Amazon what the power of community can mean.