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Busy week, this. The great topics started piling up on Monday -maybe it was that the Columbus Day holiday (for some) made a difference in the ability to crank out some top-notch blog posts, or that the news was especially slow. And then some big news from some major companies started pouring in on Tuesday. Santa Maria! We've got a nice lineup of topics this week.

Anyway, I wanted to get these to your attention before all of the newsy-ness wears off of them...

Die, Resume! Die! Die! Die!
Bryan Person takes a cue from Tom Foremski's shot-heard-round-the-world for the PR industry and suggests that it's time for an end to the traditional resume as we know it. The replacement? Why, a Social Media Resume, of course!

• SMT: Great idea. I think it's high time this was instituted. I've always referred headhunters to my LinkedIn page when they ask for my resume, but they insist on the hard copy anyway (come to think of it, even crayon insisted on the old fashioned version).
  

Manhattan Sees a Mashup of Soup & Ice Cream
For fans of Cold Stone Creamery and Soup Kitchen International (aka the Soup Nazi), you don't have to visit more than one store. An aspiring entrepreneur is combining both stores in one and promoting it with a contest that rewards two grand prizes: a cup of soup a day for life and a cup of ice cream a day for life.

• SMT: The kicker is that they're not using traditional marketing. They tried "buying local advertising and radio spots, but didn't get much bang for [their] buck." So, the co-branded shop is going entirely with word of mouth marketing. How's that for hot & cold?
  

Google Acquires Jaiku
Google buys Jaiku for an unspecified amount. A huge surprise, since Twitter seems to have the market share of users. But a brilliant strategic move from Google. And expect more soon - as Robert Scoble says, prepare yourself for November 5.

• SMT: Rest assured that Google is assuming a take-no-prisoners approach with Facebook and Twitter. I think Google is getting more deeply rooted in the community space - and what's more, this clearly positions them for more mobile applications (can you say gPhone?). But will I still be able to stream Twitter through Jaiku?Neville Hobson recommends that we "refuse to choose" - use Twitku.
  

NBC Universal Acquires Oxygen Media
NBC announced that it was paying $925 million for the female-focused network that streams into 74 million homes in America, padding their portfolio of properties that cater to the fair sex.

• SMT: It's an interesting way to assemble more of a focused audience - well, as focused as mass media can be. But I think Chris Thilk hit it on the head when he Twittered:

Now it has 2 female-targeted properties it can fail to integrate efficiently. Awesome.

Labels: big media, Bryan Person, Chris Thilk, social media takeaways, Twitter

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At 10/11/2007 6:40 AM,  Anonymous said...

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Social Media Takeaways #2

Busy week, this. The great topics started piling up on Monday -maybe it was that the Columbus Day holiday (for some) made a difference in the ability to crank out some top-notch blog posts, or that the news was especially slow. And then some big news from some major companies started pouring in on Tuesday. Santa Maria! We've got a nice lineup of topics this week.

Anyway, I wanted to get these to your attention before all of the newsy-ness wears off of them...

Die, Resume! Die! Die! Die!
Bryan Person takes a cue from Tom Foremski's shot-heard-round-the-world for the PR industry and suggests that it's time for an end to the traditional resume as we know it. The replacement? Why, a Social Media Resume, of course!

• SMT: Great idea. I think it's high time this was instituted. I've always referred headhunters to my LinkedIn page when they ask for my resume, but they insist on the hard copy anyway (come to think of it, even crayon insisted on the old fashioned version).
  

Manhattan Sees a Mashup of Soup & Ice Cream
For fans of Cold Stone Creamery and Soup Kitchen International (aka the Soup Nazi), you don't have to visit more than one store. An aspiring entrepreneur is combining both stores in one and promoting it with a contest that rewards two grand prizes: a cup of soup a day for life and a cup of ice cream a day for life.

• SMT: The kicker is that they're not using traditional marketing. They tried "buying local advertising and radio spots, but didn't get much bang for [their] buck." So, the co-branded shop is going entirely with word of mouth marketing. How's that for hot & cold?
  

Google Acquires Jaiku
Google buys Jaiku for an unspecified amount. A huge surprise, since Twitter seems to have the market share of users. But a brilliant strategic move from Google. And expect more soon - as Robert Scoble says, prepare yourself for November 5.

• SMT: Rest assured that Google is assuming a take-no-prisoners approach with Facebook and Twitter. I think Google is getting more deeply rooted in the community space - and what's more, this clearly positions them for more mobile applications (can you say gPhone?). But will I still be able to stream Twitter through Jaiku?Neville Hobson recommends that we "refuse to choose" - use Twitku.
  

NBC Universal Acquires Oxygen Media
NBC announced that it was paying $925 million for the female-focused network that streams into 74 million homes in America, padding their portfolio of properties that cater to the fair sex.

• SMT: It's an interesting way to assemble more of a focused audience - well, as focused as mass media can be. But I think Chris Thilk hit it on the head when he Twittered:

Now it has 2 female-targeted properties it can fail to integrate efficiently. Awesome.

Labels: big media, Bryan Person, Chris Thilk, social media takeaways, Twitter

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