The best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.
Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.
Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.
Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.
In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, on a variety of podcasts, and on national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.
Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.
Oh, and one last little-known fact: Scott coined the term "tweetup."
You may download a headshot here, courtesy of C.C. Chapman and a PDF version of Scott's bio here.
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Utterz
Thank You! There are so many social media "influencers" that seem to spend more time pushing "content" for the sake of self-promotion rather than to inform. This also made me think about the idea of treating yourself as a brand rather than a person. The way I see it: if your spending all day Twittering and blogging, what the hell are you doing for you clients?
How very true!
I see so many NMD's each and every day.
The real estate profession and the loan profession is filled with them.
"Sorry I missed your call, I was blogging..."
Totally hilarious. And, unfortunately, true for some.
So, does this mean that the bloggers on Defamer, TechDirt, ValleyWag, etc. are New Media Douchebags? I'm interested in reading what everyone things. I think they are.
I spend a lot of time reading and researching. It does seem like a lot of busy work at times but the goal of course is to build a community for whatever reason. If you are genuine, then your clients will know if you are a NMD then you will evenually lose your credibility.
Too true. New media, schmedia. I wonder what they'll call the next "new" media? I'm still getting my head around Web 2 and I hear someone has "invented" Web 3.
If I weren't already married, and straight, I would ask you to marry me.
Wonderful.
ken harper
ironcladimages.com
Bravo.
Except one thing, you are on Blogger, which is Google, which is the Antichrist.
You tube [sic] are a douche bag, which is two words not a compound word.
I hate all of you. I hate you so much that I could just spit .. spit bile I hate you so much. And now I am going to write in my blog so that everyone in the entire internets knows how much I hate.
"Oh God, What have I done ! Could it be true ? No no no ! No wait !"
*thinking*
"HHmmmm..."
*rationalizing*
"well, maybe..."
*realizing*
"it's all true !"
*kicks dog*
"Yelp !"
That video is brilliant but makes me feel bad about trying to promote my new website using all those tools!! Am going to bed wondering if i am a douchebag!!
it seems like this viral video on a blog that is complaining about stuff is abotu viral videos on blogs where people complain about stuff
Colin: I'm glad you appreciate the (intended) irony
Freaking brilliant.
Now how many social bookmarking sites (oddly enough, I found this via StumbleUpon) should I add your site to? I'm only registered on about 50 or so, so it probably won't lead to all that much exposure, but every little bit helps, right?
Genius, I love it.
Off to twitter, blog, utter, and Facebook the video ;)
/kff
Thats a funny clip- good humor/satire ! Thanks for the work you do on your blog- great info!
Someone IM'd me this the day it came out... did not realize what a rant it would cause.
As a media hater myself. I think that it grows on you. I have actually come to like some media foods that did not taste so great at first.
Ah or maybe it is just another drug to all of our internet addictions and the term twitter should associated with email / myspace withdrawl for under 20 somthings.
best to you - good stuff and complex if you think about it.
Hi! I'm Jane and I'm a New Media Douchebag. (gulp)
Okay, not really. Maybe.
Crap.
It's the hating that has kept me out of this sphere for so long. I don't care what people hate. I want to know what they like, and why, and what they want. So I'll take this as a cautionary tale - be positive and informative when I can be, and be funny whenever I don't have anything else to do.
Thanks for your perspectives, dude. Learning a lot.
J
Admitting it is the first step, Jane. ;-)
While the hating can be tiresome, I've found that there are many more positives if you really take the time to get involved in various communities. You'll find that loyal members will stick up for one another.
Glad to have you here; I hope you'll continue to give some great feedback.
The good information finds me, the rest I ignore. That is the beauty of choice. The anxsters seem to attact other anxsters anyway. And as far as my own blog posts, I simply always approach them as a vehicle for sharing information just as you alluded to. Enjoyed the vid though! Encapsulates many participants frustrations with certain individuals.
Agree with Robert. And I would add that people thought we were douchebags when we started using chat and email more than phone calls. It's all about finding effective communications channels.
Poking and trite messaging isn't useful to anyone, so it's douchey. Certain forums, blogs, and twitter can be useful and oh so fun, especially when you can find a bunch of places on brightkite named after body parts...
-Mike