Scott Monty

 

Steve Chazin, a marketing executive with Apple, recently launched a blog called MarketingApple with the able assistance of David Meerman Scott, who himself is the author of The New Rules of Marketing and PR and a long-time member of the social media sphere.

In addition to his blog, Steve has written an ebook - styled in the cool and classic Apple look & feel that we've all come to expect - in which he outlines the five marketing secrets that have catapulted Apple to success. Well, they're not so much secrets as astute observations based on everything that Apple has done right.

Each one deserves to be read through in its entirety, but the summary is as follows:
  1. Don't Sell Products. People buy what other people have
  2. Never Be the First to Market. Make something good better
  3. Empower Early Adopters. Help your customers help you
  4. Make Your Message Memorable. Boil your idea down to its syrupy goodness
  5. Go One Step Further. Surprise and delight your customers
While Steve is no longer with Apple, he's using this blog/ebook approach to clearly demonstrate his knowledge of marketing; but with it comes a tacit demonstration that he also understands and embraces social media. He's using social media to prove social media. That is, he's having people help him with his own marketing efforts.

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