It seems I'm in good company. Blue is in right now - my official color with crayon is Midnight Blue (Greg is green and Joseph is Aquamarine. I'll let them explain their own choices, if they wish).


I chose that color when I joined because - well, look around you here on my blog for a hint. But more than that, I chose the color for a business reason. Since I deal with clients on a regular basis, I wanted to espouse some of the feelings that blue typically conveys:

• Openness
• Calm, cool and soothing effects
• A feeling of well-being
• Fidelity

I know a lot of this might be hocus-pocus or completely subjective. Does blue have any sort of effect on you or on the decisions you make? Would you or have you ever decided against a brand or product because of its color?

Labels: brand, crayon, Friday Fun, fun

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At 9/30/2007 3:36 PM,  Chris Wilson said...

I think colors definitely influence our feelings towards brands. However, we tend to deny color as being a significant factor in the choices we make, because we see ourselves as highly analytical and logical beings and color as not rating too high on the importance scale. So we justify why we choose a specific brand based on what features it has, when really there was a deeper influence in play.

We all are obviously drawn to different colors, for all kinds of reasons, very personal and probably reasons that are hard to define.

I think the link between color and influence our feelings towards brands is the emotional aspect. You already noted some feelings that the color blue can provoke and scientific studies have proven that colors can bring about similar human emotions in people.

 

At 10/03/2007 12:20 PM,  MyStarbucks said...

Blue is my favorite color but more than that I noticed a huge effect on conversations based on the color of a room. My husband and I constantly had arguments in a living room that was painted red. I decided to paint is light blue. There has never been another argument in that room since.

 

At 10/03/2007 12:37 PM,  Scott said...

Love it! I may paint my entire house blue...

 

At 10/03/2007 4:38 PM,  Chris Wilson said...

Stay away for a blue color that has a lot of gray in it.

I painted my room that color when I was a teenager and I noticed myself mellowing out so much that sometimes I would become depressed for no reason.

I finally decided that the wall color might be playing a part so I painted it a taupe color and I noticed a big mood change.

It was either that or the ups and downs of puberty and raging hormones. I guess we will never really know for sure.

 

Even the Most Subtle Decisions Are Made for a Reason

It seems I'm in good company. Blue is in right now - my official color with crayon is Midnight Blue (Greg is green and Joseph is Aquamarine. I'll let them explain their own choices, if they wish).


I chose that color when I joined because - well, look around you here on my blog for a hint. But more than that, I chose the color for a business reason. Since I deal with clients on a regular basis, I wanted to espouse some of the feelings that blue typically conveys:

• Openness
• Calm, cool and soothing effects
• A feeling of well-being
• Fidelity

I know a lot of this might be hocus-pocus or completely subjective. Does blue have any sort of effect on you or on the decisions you make? Would you or have you ever decided against a brand or product because of its color?

Labels: brand, crayon, Friday Fun, fun

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