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Wednesday, July 11, 2007

Yet Another Practical Use for Twitter

If you're not at least aware of Twitter by now, you should be. It seems like most of the social media sphere has jumped on board. With plug-ins for Facebook and badges for Blogger, MySpace and Typepad, Twitter is making itself ubiquitous.

For those who are aware but not active practitioners of the art of the tweet, there seems to be a high level of skepticism regarding this social application. But as the application becomes more widespread, there are increasingly more ways to use it.

Case in point: Twitter is now integrated with the task management system Remember the Milk. You can now add rtm as a friend and soon be sending yourself to-do items or managing your task list, no matter where you are.

Not that the world necessarily needs another electronic to-do list organizer. The reason this attracts my attention is because the RTM folks have integrated a number of Google APIs into their site, so you can get RTM in your Google Calendar, Google Maps and as an iGoogle gadget.

With the user-friendly services like Grand Central and FeedBurner under their belt, I wouldn't be at all surprised if Google grabs RTM next. It seems that my list of useful social media tools keeps growing.

How about you? Do you have some useful tools or applications that you can't live without? Drop a note in a comment and let me know.

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Posted by Scott Monty at 12:16 AM
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The best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.

Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.


Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, on a variety of podcasts, and on national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the term "tweetup."

You may download a headshot here, courtesy of C.C. Chapman and a PDF version of Scott's bio here.


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Hi, I'm Scott. I'm the head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views.

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