"It" being The Age of Conversation. Back in April, I made one of the smartest decisions of my blogging career - I accepted Drew McLellan's & Gavin Heaton's kind invitation to be one of the authors of a book about conversational marketing. And that project, with over 100 influential marketing authors behind it, is now a reality.
On Monday, July 16, you'll be able to purchase your very own copy of the entire volume. While I'm only familiar with one of the chapters, I can assure you that you won't be disappointed with what my colleagues have to say. I plan to buy at least one copy.
After a lot of debating and deliberation, the organizers decided to price the book as follows:
All of the proceeds from the publication will go toward Variety, the Children's Charity and you'll have the opportunity to give more to the charity if you so desire. Keep your eye on this space for developments.
And just in case you wanted a refresher as to who the contributors are, here you go:
Roger von Oech
Tony D. Clark
Kimberly Dawn Wells
John La Grou
Dr. Graham Hill
Susan BirdRyan Barrett
Troy WormanS. Neil Vineberg