In a nod to the fact that good things do in fact happen to good people, Paul Potts was selected as the winner. Here's a video recap of the finalists, the decision and Paul's encore performance.
If you're reading this in a feedreader, the video can be found here.
At the risk of getting completely Potted on this blog, I'll wrap up this series by enumerating the lessons that I've learned after watching these videos over the last week:
- Assumptions can limit your creative output
- It's okay to take risks
- Know your audience and connect with them on an emotional level
- Exceed expectations
- When we're constantly hit over the head with polished, branded, uber-cool ads, campaigns and come-ons, it's refreshing to see a down-to-earth, humble approach. It gets more attention.