Friday, June 29, 2007

A View from Inside the Crayon Box

The days at crayon have been busy lately, which is a good thing. But it's been keeping my frequency down on this blog.

Since I started working at crayon, a number of friends and colleagues have asked me, "So what's it like, working there?" There's really no easy way to answer that. Exhilarating. Stressful. Fun. Inspiring. Never boring. Want a great way to find out? Check out Coffee with crayon every Thursday at 9:00 a.m. in Second Life.

Invariably the questions from my associates come back to Joseph Jaffe - "what's he like?" they want to know. Again, there's no easy way to answer. He's very smart. He's passionate about what he does, his vision for crayon and for the future of marketing. And with a title like President & Chief Interruptor, you know there's got to be a little more beneath the surface.

So rather than tell you more about our Chief Interruptor, I'll show you:

Oh, and in case you didn't pick up on it, we crayonistas have a healthy sense of humor.

Labels: crayon, Friday Fun, Joseph Jaffe, Video

Posted by Scott Monty at 1:00 AM

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Comments:

At 6/29/2007 6:29 AM, Joseph Jaffe said...: Too funny. Laughing my ass off. Really made my day.

PS You're fired :)
At 7/08/2007 1:40 PM, Sean Howard said...: I hate people with their own laugh track. Come on. that MUST get annoying around the office. ;) ;)
At 8/03/2007 11:42 AM, Koko said...: Great sense of humor ... and a nice brown nose.
At 8/03/2007 11:49 AM, Scott said...: Thanks Koko - or is that T-Bone?
At 9/11/2007 7:10 PM, Chris Abraham said...: I like to keep my laugh track in my head.

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About Scott

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The best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.

Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, on a variety of podcasts, and on national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the term "tweetup."

You may download a headshot here, courtesy of C.C. Chapman and a PDF version of Scott's bio here.

Books in which Scott's work is featured:
The New Rules of Marketing & PR
Twitterville
Six Pixels of Separation
Monkeys with Typewriters
Read This First
World Wide Rave
Get Seen

Disclosures/Relationships

Scott is on the Advisory board of SavvyAuntie
Scott is on the Advisory board of Business Smart Tools
Scott is a judge for the SAMMY Awards
Scott is on the Advisory board of The Hive Awards
Named one of iMedia's 25 Top Internet Marketing Leaders & Innovators
This blog's content is also syndicated on Social Media Today
Plaid occasionally does web work for me and designed this site
No animals were harmed in the making of this blog.

Speaking Events

Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please send an email to speaking [AT] scottmonty [DOT] com. Scott's bio and headshot can be found in the "About Scott" tab above.

Some previous engagements include:

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13

Who is Scott Monty?

Hi, I'm Scott. I'm the head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views.