The Social Media Marketing Blog: Popularity is All Relative

I feel like I've been asleep at the wheel here over the last week or so. Having some time off between gigs has been therapeutic and invigorating, but it had the unintended side effect of making me less engaged with my blogging, rather than more.

Sometimes it takes a colleague or a good friend to give us a dope slap and get our butts in gear. In this case the honor goes to Patrick Schaber at The Lonely Marketer. Patrick is currently enjoying a positive flux in his subscriber numbers, so he put together a list of his most popular posts that some of his newer readers might have missed. He invited me to do the same. While I don't always jump into the meme thing, I do so when I think there's some value to be gained for my readers.

It's funny how a simple exercise like this allowed me reminisce about what I was thinking or what was going on in my life at a particular time. In addition, it also made me realize that my blogging ability - from interacting with others to my depth of analysis and my writing - has improved with time. Kind of makes me wish I could edit some of those earlier entries! (Well, I could, but I shouldn't.)

So here are my most popular posts, as determined by traffic volume, from the last 10 months or so:

I'm Lovin' It
On Corporate Blogging
When Should a CEO Blog?
If Ancient Rome Had the Internet
What Would David Ogilvy Twitter?
Quick Thought on Being Different

As I read those posts, I realized that the level of popularity is directly related to the style that I affect on my blog (and in real life, for that matter). It's a combination of informed intelligence, opinion and humor. I hope you'll enjoy them, if you haven't read them yet.

And continuing the tradition, I'd love to see popular posts from:
Greg Verdino
Bryan Person
Doug Haslam
Donna Papacosta
Paull Young

What's popular on your blog?

Labels: blogs, fun, meme

About Scott

For hi-res, click here

He as been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary." But perhaps the best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.

Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career has spanned a wide variety of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, from start-ups to Fortune 500 companies.

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, in over a dozen books, and on a variety of broadcast media from podcasts to NPR to national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."

You may download a headshot here, courtesy of C.C. Chapman and a PDF version of Scott's bio here.

Books in which Scott's work is featured:
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Open Leadership: How Social Technology Can Transform the Way You Lead
MicroMarketing: Get Big Results by Thinking and Acting Small
Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell and Live
Power Friending: Demystifying Social Media to Grow Your Business
The New Rules of Marketing & PR
Twitterville
Six Pixels of Separation
Monkeys with Typewriters
Read This First
World Wide Rave
Get Seen

Disclosures/Relationships

Scott is on the Advisory board of SavvyAuntie
Scott is on the Advisory board of Business Smart Tools
Scott is a judge for the SAMMY Awards
Scott is on the Advisory board of The Hive Awards
Named one of iMedia's 25 Top Internet Marketing Leaders & Innovators
This blog's content is also syndicated on Social Media Today
Plaid occasionally does web work for me and designed this site
No animals were harmed in the making of this blog.

Scott Monty Bio

Speaking Events

Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request. Scott's bio and headshot can be found in the "About Scott" tab above.

Some previous engagements include:

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13

Who is Scott Monty?

Hi, I'm Scott. I'm the head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views.