The video, called The Break Up, is about the end of a relationship - in this case the relationship between an advertiser and a consumer. Things have changed, but Advertising is still the same unidirectional self-absorbed jerk. Consumer isn't pleased, as she wants genuine love, affection and conversation.
Microsoft Digital Advertising Solutions initiated this project and has a blog running called Bring the Love Back to promote the process and ideas, and both the marketing manager and the agency are contributing to it. It's genius.
And one of the coolest parts? It was inspired/supported by David Armano's BusinessWeek article It's the Conversation Economy, Stupid.
Via David Armano at Logic + Emotion.