My New Social Media Job
We interrupt this marketing blog to bring you a purely personal post. Well, that's not entirely true. It's a personal post with a marketing twist.If you stop by my desk, you'll find an assortment of fountain pens, usually kept on a pen holder or in a mahogany and glass display case that my colleagues have deemed the "pen humidor." I prefer to use fountain pens because they're distinctive, elegant and they require me to really focus on what I'm writing.
For about 2 1/2 years I've been at an award-winning traditional agency - in some ways a fountain pen of the marketing world. Staffed with incredibly intelligent and talented people with distinctive personalities, the agency has given me an opportunity to help clients address complex problems for sophisticated audiences.
But as you know, I've been writing about marketing in the social media space for the last year or so and have craved social media marketing projects at every turn. As my agency is small and focused on B2B clients, the opportunities have been limited. So I've managed to educate myself on the subject and to interact with some intelligent, creative and well-connected new media people, both online and in person.
My initial interest in the space was instigated from a keynote presentation at the 2006 Boston Ad Club symposium where I heard Joseph Jaffe speak. From then on, I had the bug, leading to an inexorable flow of RSS feeds and podcasts as well as the formation of my blog (I have still kept my other blog as a social media laboratory of sorts).
So when Jaffe & Co. launched crayon last October, I watched the whole thing unfold. The initial announcements, the various podcast plugs, the launch in Second Life - I was excited that new marketing was being given a boost. I even closed that October 20, 2006 blog post with "Talk about a dream job!"
Fast forward to this March, when I heard Joseph speak at the Ad Club Symposium again, this time with C.C. Chapman in tow. I was much more prepared - so much so that C.C. and I were exchanging Twitter messages across the floor of the event. Joseph, C.C. and I connected briefly at the event, followed up with a wave of emails, tweets and phone calls, and finally came to a mutual decision:
On June 4th, I officially join the crayon team.
Dream job, indeed. I'll be working with crayon clients to help them understand new media opportunities and, with the help of the crayon creative & strategic team, to help build new marketing campaigns and social media outreach programs for some major brands.
As you can imagine, I'm incredibly excited about the opportunity - not only do I get to do what I love on a daily basis, but I get to do so with some people I really admire and respect. So now, rather than being filled with lustrous fountain pens, my pen humidor is going to look something like this:
There will be a follow up post on "how social media helped me land my new job," in which I'll detail the steps that I took - some of which led to very interesting conversations, others which didn't pan out - all of which were directly linked to being part of the larger new marketing social network. It may even be something of a case study for putting social media to work as a tool in your career development.
Over the next two weeks, I'll be spending time with my family (in particular prepping for Drew's 1st birthday), accomplishing some tasks around the house, getting my home office organized and continuing to delve into this amazingly fertile and fluid world of new media.
Happy coloring!
Labels: blogs, crayon, innovation, New Media, news, Podcasting, Second Life, social media, Twitter
Posted by Scott Monty at 10:03 AM
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Utterz
Congratulations, Scott! sounds like great fit.
Congratulations, Scott. Crayon will undoubtedly benefit from your expertise in and passion for social media.
Good hire, Juice Man.
Great to have you on board Scott and I of course can't wait to see what color you picked! *grin*
Congratulations Scott. It's a great time to be engaged in this industry, even better to be going to the team leading the pack.
Congratulations, Scott! I am sure you'll have great fun working with the other Crayonistas and will be able to contribute in a great way.
Congrats,
Dan
And P.S., I, too, enjoy the use of fountain pens!
Dan York (who didn't realize his Blogger name would show up with no real link when he left his congrats message)
Scott,
This is terrific news. I'm always overjoyed to hear about someone who is following their passions (and dreams)
Best wishes to you and your success. Jaffe and company are luck to have you. Not only are you bright. But you're nice as heck to boot.
You'll do awesome! congrats.
Great news, Scott! Congratulations!
Scott this is great news, and sounds like a perfect fit for both you and Crayon! Congrats!
A dream job indeed! Congratulations!
Scott,
Congrats on landing the job! It sounds like an awesome opportunity.
-Pat
Congratulation Scott - Jaffe and gang are lucky to have you. And you will make a fine "periwinkle." I'm assuming that's the color you'll represent - don't know why; just a hunch. (Seriously, I don't even know what periwinkle looks like.) G
Nice, Greg. Very nice. You seem like a chartreuse yourself.
I know it's hard to believe, but I will be picking something that's part of the blue family...
I think I'm more of a puce or a more subtle winter white. :-) Seriously though, dude - congrats on the new position. You'll be a great addition to the crayon team - and blue suits you just fine. G
Ok you guys...enough with the colors...congrats again Scott...I can't wait to hear all about it...nothing better than being able to use social media for all it worth for great clients!
Good luck,
Valorie
Scott - didn't you get the memo about embargoing the announcement of your hire?
Oh wait a second, we don't kill trees at crayon...so we don't have memos...and we don't embargo anything either....that's soooooo April 2007.
Welcome aboard!
Scott,
Hey -- congrats! No doubt you will help them continue to color outside the lines and entice others to join in the fun!
Drew
Congrats Scott... I'm so happy for you. It's great that you get to work on what excites you the most. I'm looking forward to hear more about the work you do for Crayons. God bless!
Arun
Life is too short to drink bad wine or to work at something you don't love. Cheers, Scott.
rr
Apologies if I'm posting this for a second time - I didn't see the first one appear.
Congratulations are in order mate. You'll fit well, you'll work well, you'll do well.
Looking forward to a beer in Yankee territory some time soon.
Congratulations, Scott! You are joining a great team in Joseph and C.C.! Wish we could have had you over here, but I am sure our paths will cross again in the future.