My New Social Media Job

Send to Kindle
May 23, 2007
We interrupt this marketing blog to bring you a purely personal post. Well, that's not entirely true. It's a personal post with a marketing twist.

If you stop by my desk, you'll find an assortment of fountain pens, usually kept on a pen holder or in a mahogany and glass display case that my colleagues have deemed the "pen humidor." I prefer to use fountain pens because they're distinctive, elegant and they require me to really focus on what I'm writing.

For about 2 1/2 years I've been at an award-winning traditional agency - in some ways a fountain pen of the marketing world. Staffed with incredibly intelligent and talented people with distinctive personalities, the agency has given me an opportunity to help clients address complex problems for sophisticated audiences.

But as you know, I've been writing about marketing in the social media space for the last year or so and have craved social media marketing projects at every turn. As my agency is small and focused on B2B clients, the opportunities have been limited. So I've managed to educate myself on the subject and to interact with some intelligent, creative and well-connected new media people, both online and in person.

My initial interest in the space was instigated from a keynote presentation at the 2006 Boston Ad Club symposium where I heard Joseph Jaffe speak. From then on, I had the bug, leading to an inexorable flow of RSS feeds and podcasts as well as the formation of my blog (I have still kept my other blog as a social media laboratory of sorts).

So when Jaffe & Co. launched crayon last October, I watched the whole thing unfold. The initial announcements, the various podcast plugs, the launch in Second Life - I was excited that new marketing was being given a boost. I even closed that October 20, 2006 blog post with "Talk about a dream job!"

Fast forward to this March, when I heard Joseph speak at the Ad Club Symposium again, this time with C.C. Chapman in tow. I was much more prepared - so much so that C.C. and I were exchanging Twitter messages across the floor of the event. Joseph, C.C. and I connected briefly at the event, followed up with a wave of emails, tweets and phone calls, and finally came to a mutual decision:

On June 4th, I officially join the crayon team.

Dream job, indeed. I'll be working with crayon clients to help them understand new media opportunities and, with the help of the crayon creative & strategic team, to help build new marketing campaigns and social media outreach programs for some major brands.

As you can imagine, I'm incredibly excited about the opportunity - not only do I get to do what I love on a daily basis, but I get to do so with some people I really admire and respect. So now, rather than being filled with lustrous fountain pens, my pen humidor is going to look something like this:
There will be a follow up post on "how social media helped me land my new job," in which I'll detail the steps that I took - some of which led to very interesting conversations, others which didn't pan out - all of which were directly linked to being part of the larger new marketing social network. It may even be something of a case study for putting social media to work as a tool in your career development.

Over the next two weeks, I'll be spending time with my family (in particular prepping for Drew's 1st birthday), accomplishing some tasks around the house, getting my home office organized and continuing to delve into this amazingly fertile and fluid world of new media.

Happy coloring!


Labels: , , , , , , , ,

Posted by Scott Monty at 10:03 AM
 Comments |  LINKS TO THIS POST |




 Comments:

At 5/23/2007 10:26 AM, Blogger Doug Haslam said...

Congratulations, Scott! sounds like great fit.

 
At 5/23/2007 10:30 AM, Anonymous Bryan Person, Bryper.com said...

Congratulations, Scott. Crayon will undoubtedly benefit from your expertise in and passion for social media.

Good hire, Juice Man.

 
At 5/23/2007 10:31 AM, Anonymous C.C. Chapman said...

Great to have you on board Scott and I of course can't wait to see what color you picked! *grin*

 
At 5/23/2007 10:34 AM, Anonymous Matt Dickman said...

Congratulations Scott. It's a great time to be engaged in this industry, even better to be going to the team leading the pack.

 
At 5/23/2007 10:35 AM, Blogger Dan said...

Congratulations, Scott! I am sure you'll have great fun working with the other Crayonistas and will be able to contribute in a great way.

Congrats,
Dan

 
At 5/23/2007 10:38 AM, Anonymous Dan York said...

And P.S., I, too, enjoy the use of fountain pens!

Dan York (who didn't realize his Blogger name would show up with no real link when he left his congrats message)

 
At 5/23/2007 11:19 AM, Anonymous David Armano said...

Scott,

This is terrific news. I'm always overjoyed to hear about someone who is following their passions (and dreams)

Best wishes to you and your success. Jaffe and company are luck to have you. Not only are you bright. But you're nice as heck to boot.

You'll do awesome! congrats.

 
At 5/23/2007 11:35 AM, Anonymous Donna Papacosta said...

Great news, Scott! Congratulations!

 
At 5/23/2007 11:44 AM, Blogger Mack Collier said...

Scott this is great news, and sounds like a perfect fit for both you and Crayon! Congrats!

 
At 5/23/2007 12:00 PM, Anonymous bendi said...

A dream job indeed! Congratulations!

 
At 5/23/2007 1:07 PM, Blogger Patrick Schaber said...

Scott,
Congrats on landing the job! It sounds like an awesome opportunity.

-Pat

 
At 5/23/2007 1:37 PM, Blogger Greg said...

Congratulation Scott - Jaffe and gang are lucky to have you. And you will make a fine "periwinkle." I'm assuming that's the color you'll represent - don't know why; just a hunch. (Seriously, I don't even know what periwinkle looks like.) G

 
At 5/23/2007 1:45 PM, Blogger Scott said...

Nice, Greg. Very nice. You seem like a chartreuse yourself.

I know it's hard to believe, but I will be picking something that's part of the blue family...

 
At 5/23/2007 1:50 PM, Blogger Greg said...

I think I'm more of a puce or a more subtle winter white. :-) Seriously though, dude - congrats on the new position. You'll be a great addition to the crayon team - and blue suits you just fine. G

 
At 5/23/2007 2:37 PM, Anonymous Valorie said...

Ok you guys...enough with the colors...congrats again Scott...I can't wait to hear all about it...nothing better than being able to use social media for all it worth for great clients!

Good luck,

Valorie

 
At 5/23/2007 4:55 PM, Anonymous Joseph Jaffe said...

Scott - didn't you get the memo about embargoing the announcement of your hire?

Oh wait a second, we don't kill trees at crayon...so we don't have memos...and we don't embargo anything either....that's soooooo April 2007.

Welcome aboard!

 
At 5/23/2007 11:33 PM, Anonymous Drew McLellan said...

Scott,

Hey -- congrats! No doubt you will help them continue to color outside the lines and entice others to join in the fun!

Drew

 
At 5/24/2007 2:48 AM, Anonymous Arun Rajagopal said...

Congrats Scott... I'm so happy for you. It's great that you get to work on what excites you the most. I'm looking forward to hear more about the work you do for Crayons. God bless!
Arun

 
At 5/25/2007 11:13 AM, Blogger Rebecca said...

Life is too short to drink bad wine or to work at something you don't love. Cheers, Scott.
rr

 
At 5/25/2007 3:11 PM, Anonymous Paull Young said...

Apologies if I'm posting this for a second time - I didn't see the first one appear.

Congratulations are in order mate. You'll fit well, you'll work well, you'll do well.

Looking forward to a beer in Yankee territory some time soon.

 
At 6/04/2007 10:54 AM, Anonymous Kevin Green said...

Congratulations, Scott! You are joining a great team in Joseph and C.C.! Wish we could have had you over here, but I am sure our paths will cross again in the future.

 
blog comments powered by Disqus

Home

About Scott

For hi-res, click here
Ranked by Forbes as one of the top 10 influencers in social media, he has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

At Ford, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.


Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and cohosts I Hear of Sherlock Everywhere, two literary undertakings. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly dozens of books, and on a variety of mainstream media, including NBC, NPR, CNN and The Wall Street Journal. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."

You may download a headshot here, courtesy of Rosh Sillars; a PDF version of Scott's bio is here .


Books in which Scott or his work is featured:

Disclosures/Relationships

Scott Monty Bio

Speaking Events

Keynote at Social Media Week NYC

Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request for Ford-related purposes or email me at speaking [AT] this site's URL (if you know what I mean) to send a general email request.. Scott's bio and headshot can be found in the "About Scott" tab above.



What I like


TOOLS

  Trailfire
  MOO
  CrazyEgg
  ShareThis
  StumbleUpon
  Twitter
  Jott

The Webware 100 for 2008

BLOGS

 

Podcasts

For Immediate Release
HBR IdeaCast
Knowledge@Wharton
Manager Tools
Managing the Gray
Marketing Edge
Marketing Over Coffee
Six Pixels of Separation
TrafCom News Podcast
Online Marketing with RSS Ray

Contact Scott





  Facebook

  Twitter


Who is Scott Monty?

Hi, I'm Scott. I'm the global head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views. My bio is available here and my headshots can be found here.

Subscribe


BY RSS BY EMAIL







Search

+ 08/01/2005 - 09/01/2005 + 08/01/2006 - 09/01/2006 + 09/01/2006 - 10/01/2006 + 10/01/2006 - 11/01/2006 + 11/01/2006 - 12/01/2006 + 12/01/2006 - 01/01/2007 + 01/01/2007 - 02/01/2007 + 02/01/2007 - 03/01/2007 + 03/01/2007 - 04/01/2007 + 04/01/2007 - 05/01/2007 + 05/01/2007 - 06/01/2007 + 06/01/2007 - 07/01/2007 + 07/01/2007 - 08/01/2007 + 08/01/2007 - 09/01/2007 + 09/01/2007 - 10/01/2007 + 10/01/2007 - 11/01/2007 + 11/01/2007 - 12/01/2007 + 12/01/2007 - 01/01/2008 + 01/01/2008 - 02/01/2008 + 02/01/2008 - 03/01/2008 + 03/01/2008 - 04/01/2008 + 04/01/2008 - 05/01/2008 + 05/01/2008 - 06/01/2008 + 06/01/2008 - 07/01/2008 + 07/01/2008 - 08/01/2008 + 08/01/2008 - 09/01/2008 + 09/01/2008 - 10/01/2008 + 10/01/2008 - 11/01/2008 + 11/01/2008 - 12/01/2008 + 12/01/2008 - 01/01/2009 + 01/01/2009 - 02/01/2009 + 02/01/2009 - 03/01/2009 + 03/01/2009 - 04/01/2009 + 04/01/2009 - 05/01/2009 + 05/01/2009 - 06/01/2009 + 06/01/2009 - 07/01/2009 + 07/01/2009 - 08/01/2009 + 08/01/2009 - 09/01/2009 + 09/01/2009 - 10/01/2009 + 10/01/2009 - 11/01/2009 + 11/01/2009 - 12/01/2009 + 12/01/2009 - 01/01/2010 + 01/01/2010 - 02/01/2010 + 02/01/2010 - 03/01/2010 + 03/01/2010 - 04/01/2010 + 04/01/2010 - 05/01/2010 + 05/01/2010 - 06/01/2010 + 06/01/2010 - 07/01/2010 + 07/01/2010 - 08/01/2010 + 08/01/2010 - 09/01/2010 + 09/01/2010 - 10/01/2010 + 10/01/2010 - 11/01/2010 + 11/01/2010 - 12/01/2010 + 12/01/2010 - 01/01/2011 + 01/01/2011 - 02/01/2011 + 02/01/2011 - 03/01/2011 + 03/01/2011 - 04/01/2011 + 04/01/2011 - 05/01/2011 + 05/01/2011 - 06/01/2011 + 06/01/2011 - 07/01/2011 + 07/01/2011 - 08/01/2011 + 09/01/2011 - 10/01/2011 + 10/01/2011 - 11/01/2011 + 11/01/2011 - 12/01/2011 + 12/01/2011 - 01/01/2012 + 01/01/2012 - 02/01/2012 + 02/01/2012 - 03/01/2012 + 04/01/2012 - 05/01/2012 + 06/01/2012 - 07/01/2012 + 07/01/2012 - 08/01/2012 + 08/01/2012 - 09/01/2012 + 10/01/2012 - 11/01/2012 + 11/01/2012 - 12/01/2012 + 12/01/2012 - 01/01/2013 + 02/01/2013 - 03/01/2013 + 03/01/2013 - 04/01/2013 + 04/01/2013 - 05/01/2013 + 05/01/2013 - 06/01/2013

Sponsors




 





Need Voice Over Help?
I'm Not Just a Pretty Face


Link for sharing: http://bit.ly/MontyDemo



 

Scott's Shared Items


Copyright, etc.


Creative Commons License
The Social Media Marketing Blog by Scott Monty is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.