It's not often that we find ourselves in such a situation. Sure, we've got family and friends who we know we can count on. But think about it for a moment: how often do you find yourself in a room full of strangers who make you feel like you belong and are willing to go the distance for you?
To me, that is one of the true strengths of social media. Which is why it's so important for organizations to remember that you just can't fake it with social media. True connections with your customers, prospects and others happen over time and because you're really part of a community. You're not afforded that special treatment when you just drop in.
Here's an example of a small community that defends one of its own:
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