At Ford, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and cohosts I Hear of Sherlock Everywhere, two literary undertakings. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly dozens of books, and on a variety of mainstream media, including NBC, NPR, CNN and The Wall Street Journal. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."

You may download a headshot here, courtesy of Rosh Sillars; a PDF version of Scott's bio is here .

• The Social Media Strategist
by Christopher Barger

• Social Business by Design
by Peter Kim

• Digital Strategies for Powerful Corporate Communications
by Paul Argenti

• Social Media Marketing for Dummies
by Shiv Singh

• Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
by David Meerman Scott

• Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
by Brian Solis

• Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business
by Josh Bernoff

• Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
by Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones

• Open Leadership: How Social Technology Can Transform the Way You Lead
by Charlene Li

• MicroMarketing: Get Big Results by Thinking and Acting Small
by Greg Verdino

• Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell and Live
by John Gerzema and Michael D'Antonio

• Power Friending: Demystifying Social Media to Grow Your Business
by Amber Mac

• The New Rules of Marketing & PR
by David Meerman Scott

• Twitterville
by Shel Israel

• Six Pixels of Separation
by Mitch Joel

• Monkeys with Typewriters
by Jemima Gibbons

• Read This First
by Ron Ploof

• World Wide Rave
by David Meerman Scott

• Get Seen
by Steve Garfield