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April 10, 2007
Andy Warhol once famously intoned, "In the future, everyone will be famous for 15 minutes." Based on the activity in the blogosphere and podosphere today, that number seems ludicrously low, as there are some individuals making names for themselves on a daily basis.

If I had to write it over, I'd say "In the future, everyone will be famous as long as they provide quality content." That is, as long as they have something meaningful to say. Well, the time has arrived. If you have something meaningful to say, here's your opportunity to make an impact.

Drew McLellan and Gavin Heaton have developed a truly remarkable idea: a collectively penned eBook - 100 authors, 100 pages all about The Conversation Age. The book will be dedicated to a colleague who recently lost her mother; the proceeds from the publication will support Variety the Children's Charity.

I am proud to be part of the contributors to this very worthwhile cause. The good news is there's still room for others. Please email Drew (by clicking on the image above) by April 11 to reserve your spot.

Here are the contributors to date:

What do you have to say? Quick, join the conversation!

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Posted by Scott Monty at 2:51 PM
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 Comments:

At 4/11/2007 9:41 AM, Anonymous Valeria Maltoni said...

Nice to "meet" you, Scott. I look forward to learning more on your thinking and doing. Thank you for joining this project.

 
At 4/12/2007 5:21 PM, Blogger BobG said...

Good paraphrase of Warhol, Scott - look forward to reading your page in the Age of Conversation -

 
At 4/12/2007 6:47 PM, Blogger Scott said...

Thanks, Bob & Valerie. It's exciting to be associated with some top-notch bloggers. Looking forward to the results!

 
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About Scott

For hi-res, click here
Ranked by Forbes as one of the top 10 influencers in social media, he has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

At Ford, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.


Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and cohosts I Hear of Sherlock Everywhere, two literary undertakings. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly dozens of books, and on a variety of mainstream media, including NBC, NPR, CNN and The Wall Street Journal. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."

You may download a headshot here, courtesy of Rosh Sillars; a PDF version of Scott's bio is here .


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Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request for Ford-related purposes or email me at speaking [AT] this site's URL (if you know what I mean) to send a general email request.. Scott's bio and headshot can be found in the "About Scott" tab above.



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Who is Scott Monty?

Hi, I'm Scott. I'm the global head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views. My bio is available here and my headshots can be found here.

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