I recently wrote about Titleist and their customizable golf balls as a type of user-generated content (alright, it's not like making a YouTube video). Now that I think about it, there's nothing stopping anyone from filming what they do with golf balls....
In my post, I mentioned Moo as a company that knows how to give customers a range of options and to customize to their hearts' content. The story continues today, with firsthand experience of how much Moo really understands the social media space.
For those of you who don't know Moo, they create mini business cards that you can customize with your own images. Here's where it gets interesting. Sold in packs of 100, you can get 100 different images, a single image across all cards, or any assortment in between. When you hand cards out to friends & colleagues, you can encourage them to "collect all 100!"
I've listed Moo on my sidebar as a recommended tool/service since they launched. I've done so because I've used their services many times and because I've been impressed with their product and especially their customer service. Many businesses, whether in the social media space or not, can learn from them.
They get it
It's encouraging when a company aligns itself with other social networking sites. In Moo's case, you can see it's committed to the space because it allows you to import images from Flickr, Bebo, Fotolog, Second Life and Habbo.
And to demonstrate that they understand the power of social media, they've gone one step further: they've integrated a feed/crawler onto their home page called "MOO in the Wild: What you say about us." There you'll see excerpts from blogs around the world that mention Moo. I found out accidentally after I started seeing a jump in traffic following my Titleist post.
Ease of use
It's standard fare - drag & drop, zoom & crop. Import or upload your photos, input your text, place your order. That's it.
Exceptional customer service
Receive an order of cards that isn't quite right? Smudged ink, blurred image, bent cards - it doesn't matter. Moo takes them back and makes right. They gave me a credit for my initial order and allowed me to place my order again, free of charge.
I would definitely recommend Moo to anyone who asks. The cards are unique in size and feel and they're just cool. Not to mention Moo is at the heart of the social media movement. I can Moo. Can you?