Sunday, March 18, 2007

The Wall Street Journal is All A-Twitter

It seems that Twitter has really gone mainstream. The March 16 issue of the Wall Street Journal contained an article about Twitter. One of the Twitterers interviewed had the same response that I did when I first heard about it: "I didn't get it at first." But once you try it, it's Twitdicting.

But more than being simply a waste of time, there are some business applications here. At a party tonight (ironically with a 1920s/30s theme), I introduced Twitter to a couple of people. One could immediately see a use with his geographically-dispersed sales team. Unlikely to check email often, the team is all about their mobile phones, and Twitter is perfectly suited to that channel.

Steve Rubel tweets that many good business ideas will emerge via Twitter. Certainly. Beyond ideas, what about actual business uses of Twitter? Web Worker Daily has 8 ways Twitter is useful professional. Personally, I'm using it to do some networking for a social media job search.

We'll probably see more selectivity and thinning of friends on Twitter as people begin to get tired of hearing what someone is planning for dinner or when they're picking up the kids from little league practice. Twitter has its use for the social set, but those who are using Twitter as part of their business - like the Twitter feed set up by Bryan Person - will quickly fine-tune it to their liking.

Props to Dave Armano for the Twitter link to the WSJ article.

Labels: David Armano, tools, Twitter

Posted by Scott Monty at 1:36 AM

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Comments:

At 3/18/2007 8:26 AM, Bryan Person, Bryper.com said...: Everyone's "a-twitter" over Twitter, huh? Like everyone else, I'm curious to see how it will evolve.

Thanks for the links!
At 3/18/2007 4:17 PM, Roseate said...: Hi,
nice blog you got, do you make link exchange?

Roseate,
Internet Business Promotion And Opportunities Blog

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About Scott

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The best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas.

Scott is a marketing and communications professional focused on the digital industry — specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in numerous news and business publications, on a variety of podcasts, and on national television. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the term "tweetup."

You may download a headshot here, courtesy of C.C. Chapman and a PDF version of Scott's bio here.

Books in which Scott's work is featured:
The New Rules of Marketing & PR
Twitterville
Six Pixels of Separation
Monkeys with Typewriters
Read This First
World Wide Rave
Get Seen

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Scott is on the Advisory board of SavvyAuntie
Scott is on the Advisory board of Business Smart Tools
Scott is a judge for the SAMMY Awards
Scott is on the Advisory board of The Hive Awards
Named one of iMedia's 25 Top Internet Marketing Leaders & Innovators
This blog's content is also syndicated on Social Media Today
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Speaking Events

Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please send an email to speaking [AT] scottmonty [DOT] com. Scott's bio and headshot can be found in the "About Scott" tab above.

Some previous engagements include:

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13

Who is Scott Monty?

Hi, I'm Scott. I'm the head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views.