We all know that one essential ingredient in a successful viral campaign is content that's entertaining. Only then will you guarantee pass-alongs.
Case in point: the Geico Cavemen created by The Martin Agency. Over the last year, the TV campaign for Geico.com ("So easy even a caveman can do it") has generated a remarkable following. Now, in the ultimate acknowledgment of entertaining ads, ABC is developing a sitcom for the cavemen.
According to Variety.com:
"Cavemen" will revolve around three pre-historic men who must battle prejudice as they attempt to live as normal thirtysomethings in modern Atlanta.So easy even ABC can do it.