Labels: blogs, ethics, social media, Twitter
Posted by Scott Monty at 11:53 AM
At Ford, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.
In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and cohosts I Hear of Sherlock Everywhere, two literary undertakings. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly dozens of books, and on a variety of mainstream media, including NBC, NPR, CNN and The Wall Street Journal. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.
Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.
Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."
You may download a headshot here, courtesy of Rosh Sillars; a PDF version of Scott's bio is here .
Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request for Ford-related purposes or email me at speaking [AT] this site's URL (if you know what I mean) to send a general email request.. Scott's bio and headshot can be found in the "About Scott" tab above.
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Scott:
Nice post.
I'm not sure what the answer is to the blog comment conundrum, but anonymity is a bane -- it permits the cowardly to act stupidly.
While living in NYC lots of folks used to rave about the Village Halloween Parade . . . "I love it!" "It's so much fun!" Yeah, a bunch of drunk, stoned and messed up folks in masks -- that's a real laugh-riot.
In the blogoshpere, and on the web in general, as in the non-web-world, we think anonymity affords us licence to do things we wouldn't do were we known. A general rule is that if you'd only do something if you couldn't be identified, then don't do it.
I wish I could drop everything I am doing to properly address these sorts of things. In this case, however, it is a core part of what we are trying to do, so we are definitely interested in being a part of this solution. Part of this will be built into "The Pledge of Authenticity", which is one of many pledges we are going to ask members to make - part of the opt-in program we are going to launch to encourage ethical behaviour, towards a more civil web.
Hopefully we will get enough cash flow rolling with our soon to be announced workshops that we will be able to hire someone to start rolling out these programs. If not, I am going to seek some volunteers to help with this important function. More to come after our new site launch next month....