The Social Media Marketing Blog: It's Social Media, You Twit!

I have to admit, I'm woefully behind on this trend. I went away on vacation in late February, missed all of the NewComm Forum coverage, and am trying to catch up on real work.

In the meantime, Twitter has rocketed to the forefront of the social media space. Take a look at these traffic statistics from Alexa since last October:

For those of you who may not know Twitter, it's a very simple tool that allows you to share thoughts on the fly, either via the Web, phone or IM. You can Twitter away into the ether, or you can develop a group of friends and let them know what you're up to. If you'd like to be my Twitter friend, you can find me at: www.twitter.com/scottmonty

Steve Rubel, one of the most enthusiastic early adopters (or a lot of social media tools!) questioned how to best use Twitter vis a vis blogging. While it may be good for sharing quick ideas on the fly, it's no substitution for a well thought out blog post with deeper perspective. It's like the difference between IM and email.

Others have varying opinions of Twitter: Dave Armano is clearly a fan, while Kevin Dugan loathes it. Todd Defren argues that it helps him connect to colleagues across the country. Armano makes the argument that it's at least worth checking out before you ignore, so you know what it's capable of. I was guilty of pooh-poohing it, until I signed up yesterday and I can see how it would be addictive.

Twitter is inherently more useful to me than Second Life because it requires so little attention and is so easy to use. Twitter is relevant to my daily activities and helps keep me focused on them, rather than drawing me into an artificial world that keeps me from being productive. It's also much more personal than Second Life. Hey! How about that? A social media tool that helps you be more social!

Labels: David Armano, social media, Twitter

About Scott

For hi-res, click here

He has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly twenty books, and on a variety of broadcast media, including NPR, CNN and Fox Business News. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."

You may download a headshot here, courtesy of Rosh Sillars; a PDF version of Scott's bio is here .

Books in which Scott's work is featured:

Digital Strategies for Powerful Corporate Communications

Social Media Marketing for Dummies

Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business

Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

Open Leadership: How Social Technology Can Transform the Way You Lead

MicroMarketing: Get Big Results by Thinking and Acting Small

Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell and Live

Power Friending: Demystifying Social Media to Grow Your Business

The New Rules of Marketing & PR

by David Meerman Scott

Twitterville
by Shel Israel

Six Pixels of Separation
by Mitch Joel

Monkeys with Typewriters
by Jemima Gibbons

Read This First
by Ron Ploof

World Wide Rave
by David Meerman Scott

Get Seen
by Steve Garfield

Disclosures/Relationships

Scott has been named to the Advisory boards of Pivot, SavvyAuntie, Business Smart Tools, The Hive Awards, Curation Station and The Realtime Report
Scott is a judge for the SAMMY Awards

Named one of iMedia's 25 Top Internet Marketing Leaders & Innovators

Humongo occasionally does web work for me and designed this site

No animals were harmed in the making of this blog.

Scott Monty Bio

Speaking Events

Scott speaks on social media at events, seminars and conferences around the world. His topic generally focuses on corporate use of social media, becoming an online spokesperson, and specifically on the progress that Ford has made in the recent past. If you're interested in booking Scott to speak at your event, please click here to submit a speaking request for Ford-related purposes or email me at speaking [AT] this site's URL (if you know what I mean) to send a general email request.. Scott's bio and headshot can be found in the "About Scott" tab above.

Recent speaking engagement:

Who is Scott Monty?

Hi, I'm Scott. I'm the head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. This blog contains my personal views. Bio available here.