- There is an 18% increase in audience growth over the last year: from 11% in 2006 to 13% in 2007
- Awareness of podcasting grew from 22% to 37% - that's 70% growth!
- But there is still difficulty with the term "podcasting," much like the term "blogging" before it
- The audience is a fairly even split: 49% female, 51% male
Props to CC Chapman for the Twittered link.