Scott Monty

 

Over the last year, the blogosphere has been abuzz with the evolution of the Social Media News Release first introduced by SHIFT Communications. There have been improvements and suggestions along the way, and I've seen a number of clients express interest in moving to this model of press release.

I just found a great little widget, courtesy of eHub, that allows marketers to bump up the SMNR another notch. Along with the excellent multimedia links available in the SMNR - audio, video, graphics - for those of you who would prefer to engage in phone conversations rather than email exchanges with your audience, Gizmo Call is your solution.

You just download a quick piece of code and in 20 seconds, you're ready to rock. If you put your phone number into the code, you can plant some HTML in your press release so that with a single click, editors can be on the phone with you. Of course, they'll need a headset to do so from their computers.

Sounds pretty cool. I'll let you decide how it works - here's the link: Call Me for FREE


Of course, the site does have a legal disclaimer, including:
* Call length limited to up to 10 minutes per day to most landlines & select mobile phones around the world. Additional restrictions may apply.

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