1. USA Today: 2,269509, (-1.3%)While not a nail in the coffin of newspapers, it demonstrates what is a continued trend away from print-only media. The future lies with those entities that are able to pull off a truly integrated approach, placing the right message in the right place at the right time.
2. The Wall Street Journal: 2,043235, (-1.9%)
3. The New York Times: 1,086,798, (-3.5%)
4. Los Angeles Times: 775,766, (-8.0%)
5. The New York Post: 704,011, 5.3%
6. Daily News: 693,382, 1.0%
7. The Washington Post: 656,297, (-3.3%)
8. Chicago Tribune: 576,132, (-1.7%)
9. Houston Chronicle: 508,097, (-3.6%)
10. Newsday: 413,579, (-4.9%)
11. The Arizona Republic, Phoenix: 397,294, (-2.5%)
12. The Boston Globe: 386,415, (-6.7%)
13. The Star-Ledger, Newark, N.J.: 378,100, (-5.5%)
14. San Francisco Chronicle: 373,805, (-5.3%)
15. The Star Tribune, Minneapolis: 358,887, (-4.1%)
16. The Atlanta Journal-Constitution: 350,157, (-3.4%)
17. The Plain Dealer, Cleveland: 336,939, (-0.6%)
18. The Philadelphia Inquirer: 330,622, (-7.5%)
19. Detroit Free Press: 328,628, (-3.6%)
20. The Oregonian, Portland: 310,803, (-6.8%)
21. The San Diego Union-Tribune: 304,334, (-3.1%)
22. St. Petersburg (Fla.) Times: 288,676, (-3.2%)
23. The Orange County (Calif.) Register: 287,204, (-3.7%)
24. The St. Louis Post-Dispatch: 276,588, 0.6%
25. The Sacramento (Calif.) Bee: 273,609, (-5.4%)
crayon is something of a mashup...not an agency or a consulting firm...We’ll approach our assignments with fresh eyes that see the new environment in which traditional marketing and advertising is failing so dismally...Engagement, conversation, co-creation, involvement—these are the approaches that we are anxious to bring to our assignments. Not as an afterthought or add-on, mind you, but as the cornerstone of our work.If you've never listened to C.C.'s shows or read his blog, his enthusiasm is incredible - you can really sense how excited he is to be part of this entity. I'd be just as excited if I were in his shoes. This is groundbreaking stuff.
Sure, all you can see on YouTube right now are relatively short, low-resolution clips, but if you imagine a day when we have much fatter digital pipes into the home, you realize that "feeds" à la the YouTube model are a much better and more gratifying way to consume video than the cumbersome video-downloading services operated by Apple Computer , Amazon.com and others.With regard to the lawsuit claim, evidently YouTube is in good shape. Just before the deal was made with Google, three of the four major music companies struck a deal for a stake in YouTube. They stand to gain $50 million from the deal, which effectively shields YouTube from lawsuits. Posted by Scott Monty at 9:02 AM
Even if the future takes a while to get here, Goo-Tube wins. Google's interest in the video-sharing site has a lot to do with its belief in the staying power of conventional broadcast television and cable. YouTube gives Google a platform where TV advertisers can test and tailor campaigns.
Percentage of Internet users who have done this Web 2.0 activity:
34%: Used the Internet to get photos developed or display photos.
30%: Rated a product, service or person using an online rating system.
27%: Shared files from their own computer with others online.
26%: Shared something online that they created themselves, such as artwork, photos or videos.
18%: Taken material found online — like songs, text or images — and remixed it into their own artistic creation.
14%: Created or worked on their own Web page.
13%: Created or worked on Web pages or blogs for others, including friends, groups they belong to, or for work.
11%: Used online social or professional networking sites like Friendster or LinkedIn.
8%: Created or worked on online journal or blog.
Social Media is all about making tools available to enable and track conversations about your brand or product.
"Today’s marketing mix has its own challenges. RSS feeds, Podcasts, Blogs, Viral content—it all sounds so yummy and immediately gratifying. Just like fast food. But We all know what fast food leads to. Putting together a marketing mix that looks like “one Social Media Network with a side of Viral, hold the mayo”—may not be the best thing for your business and brand."
The social media bubble isn't going to burst any more than the e-mail or instant messaging bubbles burst. In fact, there is no bubble. Bubbles need an air supply in the form of venture capital and inflated expectations from investors. They also need a payoff. Almost none of that exists in this market.Posted by Scott Monty at 1:10 AM