A person who is fascinated, perhaps obsessively, by obscure or very specific areas of knowledge and imagination, usually electronic or virual in nature.But to step it up from Geek 1.0, according to Armano, "these aren't your parents' Geeks. These are the Geeks that invent the Facebook's Firefoxes and Flickr's of the world."
There are four major trends I see from where I sit today:
Labels: blogsPosted by Scott Monty at 10:20 AM
Apparently, the video has already leaked online, and AOL doesn't feel comfortable doing a "World Premiere" promotion for a video that a number of people have seen already. Anyway, it's really a bummer... it would have been great promotion for the album...Why rely on a deal with AOL? Let YouTube do the work for you! Posted on September 18, it already has over 822,000 views as of September 24, and 5,575 comments. 3i makes a great point: "The pre-release of the video actually affords AOL a chance to get into the social media space proactively and bring the community something additional of value. Unexpected? Yes. But not insurmountable if you’re thinking 2.0."
"I really don't want to tell you, but..."
"I believe if you want to be successful in the world of viral, you need to play by the rules of entertainment, not the rules of selling. A lot of brands might have difficulty with that. But as soon as you [sell], people say, 'Well, I'm not going to do your work for you.'"
"New online media formats, such as blogs, will help companies better address shifting preferences and opinions in the B2B marketplace. Marketing campaigns will achieve even greater results because companies are now able to truly listen to and
come to understand their audiences' needs and wants through these mediums."
"Business and technology-related subject material is a perfect match for podcasting content. Podcasts are no longer being used only for pure entertainment value. They are turning into an indispensable, business-critical information tool."Posted by Scott Monty at 3:29 PM
Trailfire runs a blog called Occam's Machete ("Given two equally predictive theories, hack the stupid one to a pulp.") on which they've posted some early applications of the technology. Here's a screenshot of a trail at work:
Trailfire is a hosted service that enables anyone to comment on any web page. Place a 'trail mark' on a page with your comments or notes. A trail mark can contain text, images, videos and other media types. When you give several marks the same 'trail name' you are forming your own navigation path on the web. We call this a 'Trail'.
Making trails is easy. Trails can be used for hundreds of reasons, ranging from serious research to serious fun. Use trails to organize and annotate web pages or to communicate your point of view. Share your trails by sending them via email, posting them on your blog or by publishing them on Trailfire.com. Learn more.
Like it or not, the Wikipedia open-source phenomenon looms large right where companies are increasingly spending billions of dollars to jockey for position: on search-engine results pages.This is one of those instances of social media marketing - like creating a fake identity on MySpace or even more current, like the YouTube/LonelyGirl15 stunt that's in the news (see LonelyGirl15's Online Diary Is the Birth of a New Art Form) - in which any disingenuous tinkering by corporations will be sniffed out and could negatively affect the brand.
In all seriousness, as soon as brand managers learn where they stand on Wikipedia, there is a natural inclination to want to control it. Some, in fact, actively police it. After all, anyone can. But doing so is asking for trouble.
"With a clever idea and a few thousand dollars, brand managers are able to harness the power of blogs, video and photo-sharing sites like YouTube and Flickr, thanks to millions of people roaming the streets with camera phones."