Scott Monty

 

You Know Social Media Is Serious When... You Know Social Media Is Serious When...

An interesting piece this morning on MediaPost : it seems that YouTube has scooped all of the major media outlets with a 10-minute video a...

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The Blitz is On The Blitz is On

I just finished participating in a hosted conference call with Phil Hollows, CEO of FeedBlitz . I've been using FeedBlitz on my blogs ...

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Discomfort Zone Discomfort Zone

Over at ExperienceCurve , Karl Long blogs about 3 rules for managing viral marketing . He states "If you are responsible for the creat...

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The ReSultS Are In The ReSultS Are In

As part of its article last week Marketing Reality Check: Blogs, Podcasts and RSS , Advertising Age surveyed readers on their thoughts on ti...

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Anti-Social Media Marketing Anti-Social Media Marketing

Well, that didn't take long. I just blogged on advertising in social networking sites last week, saying that any marketing in sites li...

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RSS Feed Button Tool RSS Feed Button Tool

One of the most prevalent tools at the disposal of marketers today is also one of the most poorly understood. The RS in RSS supposedly sta...

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Nomenclature Nomenclature

As the development of marketing technology continues at a breakneck pace, it's helpful for the industry to maintain consistency in terms...

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Friday Fun Video Friday Fun Video

Every good blog needs a 'regular feature' that its readers can anticipate. Here at SMM, I'm going to post a humorous video clip...

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When We Quit, We Quit Silently When We Quit, We Quit Silently

AdWeek reports that Agency.com removed themselves from the Subway pitch, supposedly because they " reached the finals of a pitch for ...

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What Not to Create What Not to Create

WillVideoForFood has done a quick manifesto on their site: The Seven Deadly Sins of Viral Video No mention of Agency.com, but the Smirn...

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Podcasting - Why Are You Waiting? Podcasting - Why Are You Waiting?

In his posting, The Real Reason to Podcast on the MarketingProfs blog, John Jantsch of Duct Tape Marketing notes that in the small busines...

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PR or Advertising? PR or Advertising?

Social media is necessarily amorphous - some of its principles fall under the subject of public relations, while others fit within advertisi...

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The New Influencers The New Influencers

Topaz Partners note that there's big money in social media . With MySpace getting half a billion dollars, Facebook holding out for more,...

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The Me2 Revolution The Me2 Revolution

Richard Edelman comments on some excerpts from his an excellent piece for the annual Edelman Trust Barometer brochure. In it he notes the...

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RSS - A Remarkably Similar Situation RSS - A Remarkably Similar Situation

As social media continues its march toward mainstream, one of the biggest problems is that we continue to be awash in data, information and ...

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Blogging: Everyone's Doing It - But Who's Doing It Well? Blogging: Everyone's Doing It - But Who's Doing It Well?

Great list of top blogs about marketing from MarketingSherpa . It seems that these days, it's becoming fairly ubiquitous. Best Podc...

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Practical Podcasting Guide Practical Podcasting Guide

MarketingSherpa provides some great insights and tips on podcasting . At this point, this should be our bible. The link may not be permanen...

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YouTube to Sell Advertising in Video Format YouTube to Sell Advertising in Video Format

A little glimpse into how YouTube plans to make money... From the Wall Street Journal : YouTube Inc. is expanding the type of advertisemen...

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Success in Social Media Success in Social Media

Four things to remember about social media: Success in social media = engagement + authenticity x audience reach. Look for the riches in th...

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Must See TV Must Be for Me Must See TV Must Be for Me

In a nod to the increasing personalization of - well, everything - NBC has filed a trademark for "TV for Me." While it remains t...

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It's Official It's Official

According to Influential Interactive Marketing , as of Monday, August 21st, 2006, S ocial Media Optimization (SMO) is now a term in Wikiped...

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Yo, Yo, Yo - Tennis Anyone? Yo, Yo, Yo - Tennis Anyone?

No doubt you agree that a rap song is probably the best musical accompaniment for a malt beverage commercial. But preppies? Smirnoff Raw Te...

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What the #%^*! are Blogs, Pods and RSS?!? What the #%^*! are Blogs, Pods and RSS?!?

Or so you may have heard a client utter. As an agency, we are expected to present a range of choices for our clients, giving them our exper...

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Advertising in Social Media Advertising in Social Media

The ad:tech Chicago conference had a great session entitled Social Media: The Dynamics of the Genre and the Opportunities for Marketers . ...

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Are You Ready for Failure? Are You Ready for Failure?

As the old marketing models move aside, marketers need to increasingly put themselves at risk, on behalf of clients and on behalf of their a...

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Social Media - Validated Social Media - Validated

You know that social media is an accepted marketing channel when there is talk of optimizing it - see the Introduction to Social Media Optim...

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