Scott Monty

 

It's been a while since I've gotten around to posting. My apologies. Things have been busy around the agency, which is a good thing.

The pace of social media continues to blast ahead, with much attention being given to so-called "widgets." I use some in my personal blog, but haven't contracted widgetosis here.

With every Web 2.0 wannabe developing the next free gadget/widget/tool/site, I'm beginning to think that we're in a technology overload as we try to deal with information overload. There are so many options to choose from, simply because the economics are such that developers are able to create them.

Which brings me to my point: just because we can create something with lots of bells and whistles, doesn't mean that we should. Innovative marketing tools and programs should be administered for a reason, not simply because they're the latest thing. Case in point:


Via: VideoSift

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