Well, I'm happy to say that it looks like this might be catching on. In the Marketing Today Blog, Peter DeLegge posted Social Media, Blogs, Message Boards...It's Not Just a B2C Thing. It's a great post that sums up everything I believe about social media in the B2B world. Here's a quick excerpt:
Whether marketers and PR professionals like it or not, the folks we market to can now have a real voice and we would do well to take this seriously. More than that, it no longer requires money and influence to be heard; it requires being at the right place with a message that resonates.Amen to that, brother.