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I recently blogged about giving Second Life a second chance. It seems that there's more to Second Life than I initially thought. Consider the following:

• IBM recently broke ground in Second Life for hosting corporate meetings;
• The Economist did a piece on living a Second Life;
• InfoWorld remarks on the uniqueness of this "fundamentally social" outlet;
• According to current statistics on the home page, there are currently 1,097,422 residents who have spent US$580,371 on the site in the last 24 hours

And, perhaps most significantly of all, Joseph Jaffe, C.C. Chapman, Neville Hobson and Shel Holtz are the first to found a company completely within Second Life called crayon. Neville notes that crayon is "both a real and a virtual company," which will be housed on Crayonville Island in Second Life, but will operate in the real world as "a true mash-up that combines the best in traditional and new thinking about marketing, advertising and PR."

Shel also covers it well on his blog, noting that crayon is "a startup that features a killer team of communicators and a laser-like focus on New Marketing."

crayon is something of a mashup...not an agency or a consulting firm...We’ll approach our assignments with fresh eyes that see the new environment in which traditional marketing and advertising is failing so dismally...Engagement, conversation, co-creation, involvement—these are the approaches that we are anxious to bring to our assignments. Not as an afterthought or add-on, mind you, but as the cornerstone of our work.

If you've never listened to C.C.'s shows or read his blog, his enthusiasm is incredible - you can really sense how excited he is to be part of this entity. I'd be just as excited if I were in his shoes. This is groundbreaking stuff.

The official launch of crayon in Second Life is scheduled for Thursday. Stay tuned to see how this A-list team leads new marketing to new heights.

Labels: 2.0, Advertising, Marketing, New Media, PR, social media

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At 10/24/2006 5:19 PM,  Jade said...

Nice write up on this Scott. I'm especially impressed with the stats on Second Life that you unearthed (pun intended). I'm looking forward to hearing more about crayon during the launch on Thursday.

 

Color Me Impressed

I recently blogged about giving Second Life a second chance. It seems that there's more to Second Life than I initially thought. Consider the following:

• IBM recently broke ground in Second Life for hosting corporate meetings;
• The Economist did a piece on living a Second Life;
• InfoWorld remarks on the uniqueness of this "fundamentally social" outlet;
• According to current statistics on the home page, there are currently 1,097,422 residents who have spent US$580,371 on the site in the last 24 hours

And, perhaps most significantly of all, Joseph Jaffe, C.C. Chapman, Neville Hobson and Shel Holtz are the first to found a company completely within Second Life called crayon. Neville notes that crayon is "both a real and a virtual company," which will be housed on Crayonville Island in Second Life, but will operate in the real world as "a true mash-up that combines the best in traditional and new thinking about marketing, advertising and PR."

Shel also covers it well on his blog, noting that crayon is "a startup that features a killer team of communicators and a laser-like focus on New Marketing."

crayon is something of a mashup...not an agency or a consulting firm...We’ll approach our assignments with fresh eyes that see the new environment in which traditional marketing and advertising is failing so dismally...Engagement, conversation, co-creation, involvement—these are the approaches that we are anxious to bring to our assignments. Not as an afterthought or add-on, mind you, but as the cornerstone of our work.

If you've never listened to C.C.'s shows or read his blog, his enthusiasm is incredible - you can really sense how excited he is to be part of this entity. I'd be just as excited if I were in his shoes. This is groundbreaking stuff.

The official launch of crayon in Second Life is scheduled for Thursday. Stay tuned to see how this A-list team leads new marketing to new heights.

Labels: 2.0, Advertising, Marketing, New Media, PR, social media

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