Scott Monty

 

Do you think you're overloaded by internet video this year? Then fasten your seatbelt and increase your DSL connection speed.

According to a report by eMarketer, courtesy of Caffeine Marketing, the fastest growing segment of internet advertising next year will be online video. Online video spending is predicted to grow 71% a year until 2010.

Couple that with Jaffe Juice's observation that the Smirnoff Ice Tea Partay video has logged over 1.1 million views, and we seem to have a significant market opportunity on our hands. That is, less of the old iFilm pre-roll ads and more feature presentations - whether or not they resemble consumer-generated media.

Post a Comment

 
Top