One of the most prevalent tools at the disposal of marketers today is also one of the most poorly understood. The RS in RSS supposedly stands for "really simple" but in reality, it's anything but simple. RSS can greatly improve the return traffic on your site, but can be a little daunting to implement and to use.
That innocuous little orange button seems inviting enough. But in most cases, clicking on it will yield a rather unintelligible result like this:
Most people will look at this, scratch their heads and say, "Huh?" The more experienced RSS users will recognize that you have to copy the URL and paste it into your preferred feedreader. If the feed's owner is using Feedburner - a user-friendly feed creation site that gives you real-world options on how to follow an RSS feed.
In the absence of a Feedburner feed, here's a quick tool to assist you or your clients in selecting the most appropriate RSS feed.