Well, that didn't take long. I just blogged on advertising in social networking sites last week, saying that any marketing in sites like MySpace needed to be done carefully amidst the $280 million being spent on creating profiles.
Earlier today, Online Media Daily reported that MySpace users see right through the phony profiles. In an effort to drive revenue, MySpace is accepting more of a mix of advertising. But it runs a serious risk of alienating its base if it pushes too far. There's always Facebook or whatever other application comes along to serve this crowd.