Scott Monty

 

The ad:tech Chicago conference had a great session entitled Social Media: The Dynamics of the Genre and the Opportunities for Marketers.

It was presented as a Q&A, with the questions as follows:
  • Is social networking something advertisers can ignore?
  • Is social networking a fad or an enduring behavior?
  • Are the social networks safe places for advertisers?
    • The "secret sauce" in MySpace is the respect for users
    • The key to polite behavior is the balance between intimacy and intrusiveness.
    • Intrusiveness in the wrong context creates negative effect towards brand.
  • How do advertisers deal with the social networking environment?
Very carefully.

Fact: This year, $280M will be spent on social networking sites, mostly creating profiles.

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