Scott Monty

Scott Monty
 

Friday Fun Video Friday Fun Video

The holidays are upon us! Where did the year go? As we begin to wrap up the year, I offer the "Goodwill" video from the Apple/PC...

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Friday Fun Video Friday Fun Video

This week's video features Sony being called out for having a flog (aka a fake blog) for their PSP. The site, alliwantforxmasisapsp.com...

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Friday Fun Video Friday Fun Video

This week has been exceptionally busy with client travel. One of the benefits was traveling with a colleague who introduced me to another ...

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Friday Fun Video Friday Fun Video

It's been a while since I've gotten around to posting. My apologies. Things have been busy around the agency, which is a good thing....

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On Corporate Blogging On Corporate Blogging

Following on the tail of my previous entry, Social Media in a Highly Regulated Environment, I'd like to share Peter Delegge's 15 Rul...

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Social Media in a Highly Regulated Environment Social Media in a Highly Regulated Environment

One of the sessions at the recent SCNR inaugural Research Symposium concerned corporate blogging - great topic for a B2B blogger, no? Since...

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Take Your Technology To Work Day, Part 2: Blogging Take Your Technology To Work Day, Part 2: Blogging

In Part 1 of this series, I wrote about some unique business uses of the iPod. Today, I'd like to share a rather unconventional use of...

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Video Web Conferencing Got You Down? Video Web Conferencing Got You Down?

Yeah, me too. We recently participated in a pitch in which one of the participants was participating via conference call. The PPT file was ...

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Friday Fun Video Friday Fun Video

This week in Friday Fun Video, before we get to the fun part, I need to share some information about online video advertising with you. Acc...

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Research + Entertainment = Wildly Successful Campaign Research + Entertainment = Wildly Successful Campaign

A couple of months ago, I touted entertainment value as being the key driver behind the success of some of the most popular viral videos. I...

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Social Media in the B2B World Social Media in the B2B World

I work at a BtoB agency (or B2B agency, if you prefer). As such, I've tried to take a B2B angle on social media marketing on this blog....

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Mobile Social Media Marketing Mobile Social Media Marketing

What could be more social than a phone? It's built specifically to empower communication over distances. It's a natural fit then, t...

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Ethics in Blogging Ethics in Blogging

With all of the recent flaps about flogs ( McDonald's and Wal-Mart to name two), it seems to be the perfect time to take a look at WOM...

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Check Your Online Budgets Now Check Your Online Budgets Now

According to a post by the Center for Media Research , Omniture has developed a white paper that predicts the near future of BtoB marketing ...

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A Word About Online Advertising A Word About Online Advertising

If you had any doubts that the future of advertising lies with more online presence, this should dispel some of those doubts. The Audit Bur...

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And Now, a Word from Our Sponsors And Now, a Word from Our Sponsors

As promised on Friday, here's the new EepyBird Diet Coke/Mentos experiment (#214, for those of you keeping track). This time, it's ...

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Friday Fun Video Friday Fun Video

Better late than really late. Five months later, Coca-Cola has finally decided to embrace the Diet Coke & Mentos craze. If you recall, ...

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Blogging Etiquette Blogging Etiquette

The father of social media, Rohit Bhargava at Influential Interactive Marketing has started a Writeboard exercise on blogging etiquette, ca...

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Take Your Technology to Work Day, Part 1: Podcasting Take Your Technology to Work Day, Part 1: Podcasting

Great article in the Personal Journal section of The Wall Street Journal today: The Boss Puts the iPod to Work (free access until 11/2/06)...

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Why Blogging Matters Why Blogging Matters

As usual, Logic + Emotion has a great perspective on blogging. This time, Dave Armano has taken part in a group post with other high-power ...

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Color Me Impressed Color Me Impressed

I recently blogged about giving Second Life a second chance . It seems that there's more to Second Life than I initially thought. Con...

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What's the Deal with the GooTube Deal? What's the Deal with the GooTube Deal?

A lot of people have been asking about the value behind the $1.65 billion that Google paid for YouTube. Why would Google pay that much? Is...

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A New World Order A New World Order

Congratulations to the crew at Jaffe , Holtz , Hobson and Chapman on the new entity they have created to bring new marketing/social media...

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Friday Fun Video Friday Fun Video

This week, most of the world is following the Dove Evolution of Beauty video, in which a seemingly average woman is tranformed into breatht...

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Lesson Learned Lesson Learned

The Edelman/Wal-Mart fiasco has been playing itself out in the PR and marketing blogosphere over the last 5 days or so. It finally re...

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What's Good for the Goose... What's Good for the Goose...

A couple of weeks ago, pundits and liberals had a field day with the Clinton Gone Wild video. That produced a huge wave of views, but I don...

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Show Me the Money 2.0 Show Me the Money 2.0

The San Antonio Express-News Business section has picked up on the wave of Web 2.0 activity . A quote from the article that we already kno...

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Beware of Falling Social Networks Beware of Falling Social Networks

After only 10 weeks, Wal-Mart is closing their attempt at a social networking site, The Hub. Evidently, they went a little overboard with ...

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Friday Fun Video Friday Fun Video

Nothing realted to marketing to remark upon. This is just a Geico commercial that I like, particularly because I'm an aspiring voice ov...

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Do You Want Social Media with That? Do You Want Social Media with That?

As usual, David Armano at Logic+Emotion makes a great case by analogy, both in writing and with one of his really cool images. He's a ...

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What's a Social Media Debate Between Friends? What's a Social Media Debate Between Friends?

My colleague Douglas Reynolds  recently noted that this whole Web 2.0 thing "s ounds like the portal strategy of years ago ," as ...

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Giving Second Life a Second Chance Giving Second Life a Second Chance

I first took a look at Second Life about four months ago, when I created an identity and promptly didn't do anything with it. Frankly,...

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Friday Fun Video Friday Fun Video

There really isn't much commentary about this video, so I'll keep it short. Here in Massachusetts, we have Christy Mihos, an Indepd...

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It's All Geek to Me It's All Geek to Me

David Armano over at Logic+Emotion has posted an uproariously funny graphic, along with a perspective on geekdom. The Geek-types who us...

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If You're Going to Do Viral, Do it Right If You're Going to Do Viral, Do it Right

Great post by BL Ochman on What's Next Blog, called Doing a Viral Campaign Ain't Cheap, or Easy . An important, and sometimes ove...

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The Importance of Being Social The Importance of Being Social

Chris Heuer at the Social Media Club blog posts an interesting perspective on business and social implications of social media. Here are a...

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Blog Traffic Down? No Worries! Blog Traffic Down? No Worries!

This is a bit ironic, coming on some RSS feed problems that I've been having. Bizhack notes a foolproof way to build blog traffic . I ...

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That's Weird That's Weird

AOL cancelled the world premiere of the newest 'Weird Al' video , "White & Nerdy," claiming that the video had already...

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Not So LonelyGirl Not So LonelyGirl

In the last two weeks, the big discussion regarding online video has been around LonelyGirlGate. It turns out that LonelyGirl15 was not sim...

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My Agency Can MOO, Can You? My Agency Can MOO, Can You?

I work at a full-service agency that still has quite a bit of business in the print space. Which is why I was delighted to read this Techc...

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"A Mind-Blowing New Advertising Model" "A Mind-Blowing New Advertising Model"

In Viral Ads: It's an Epidemic , CNN Money notes the popularity of using YouTube to distribute a viral message (or in the case of Smirno...

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Trail Blazers Trail Blazers

They say imitation is the highest form of flattery. Am I blushing yet? Todd Defren of PR Squared fame picked up on my mention of Trailfi...

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Behold, the Power of Blogs Behold, the Power of Blogs

Following up on their study on the use of podcasts in the B2B space, KnowledgeStorm and Universal McCann commissioned a joint study on the e...

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Podcasting: It's Not Just for Kids Anymore Podcasting: It's Not Just for Kids Anymore

KnowledgeStorm and Universal McCann have embarked on a series of studies regarding the emerging role of new media on marketing. The first f...

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New Numa, New Media New Numa, New Media

A couple of interesting developments related to YouTube. First, a new site called Viral Video Chart tracks the most talked-about videos on...

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The Long Trail The Long Trail

Trailfire is a Web app that allows you to create context around your Web experience, and then share it with anyone. Subtitled "Rewir...

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Great Advertising + Marketing Posts Great Advertising + Marketing Posts

Just something for light for a Tuesday morning. This entry from Marketing Nirvana has been in my "drafts" folder for a while: 5...

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Quite a Sticky Wiki Quite a Sticky Wiki

Steve Rubel of Micro Persuasion fame also writes a column for Advertising Age. In his lastest entry, Your Brand on Wikipedia , he notes th...

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BtoB Uses of Social Bookmarking BtoB Uses of Social Bookmarking

Today's Wall Street Journal has an excellent section on Technology Innovation . Included in the section is Information Found - And Sha...

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Physician, Heal Thyself Physician, Heal Thyself

MarketingHeadhunter.com extols the advice of Dr. Gary Witt's landmark publication 101 Ways to Improve your Business Web Site . Calling...

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Friday Fun Video Friday Fun Video

You've probably seen this video already, since it's one of the most popular videos on YouTube (currently ranked at #16 with over 5.5...

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Old vs. New Old vs. New

David Meerman Scott has a couple of interesting posts on Web Ink Now: In the old days, marketing simply meant advertising : Advertising ...

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